When you have a non-major label song enter the much loved “major record label” chart, you get a sense that something is happening in the wind.
Especially when its a kids song, released in 2016, written by a South Korean company who does children music, with 50 plus million Spotify streams and over 2 billion YouTube views.
The song is stupid and not my cup of tea, but this post isn’t about the song, it’s about how a non major label song can breakthrough in the internet era. These anomalies that happen few and between will end up being the norm. If the artists allow it to happen.
Because at the moment, we still have our favorite bands drip feeding a pre-release single every 4 weeks of their upcoming album and unless it’s ubiquitous, the music is instantly forgotten. Can anyone say “Bullet For My Valentine” had a new album out last year?
We also have these “newbie” acts struggling for years to get their songs noticed and then they build a loyal audience, get an offer from a label or a publisher, sign away their copyrights and they forget why they broke through in the first place. Which was their music to fan connection.
In other words, if you are not being heard, you can’t solve your marketing problem tomorrow.
Some acts could not have made it without a label, but the label is not keeping these acts going anymore, the fans are.
But the recording industry is the same as it ever was by focusing on radio and charts while the internet allows acts to put out new music every day if they desire.
Every artist riding high on the “much loved” charts started by giving their music away for free. No one waited for a label rep to say yes, or for a label to give them money. They just started, they wrote, they played, they recorded, they released and they repeated. And they failed, and they tried again.
And if you have a deal, you need to know that the labels work to a calendar about what to release and when to release it. It’s never your choice.
Record Labels want to sell, while an artist is looking to have a career and fans are looking for access. And remember if there is no artist and fan connection/access, the labels will have nothing to sell and the artists will have no career. It’s an artist world right now, so why are you giving away your rights.