In the “No Sleep Til Sudbury” book there is a chapter on Motley Crue. You need to read the book to find out what is said as I don’t want to give away spoilers.
Anyway the chapter got me thinking about Motley Crue, because the band was huge in my life growing up and still to this day I fork out dollars to buy stuff from em and I’m sure I’ll be forking our dollars for “The Dirt” soundtrack as well.
I know it’s insane, especially since the band was average at best with Tommy Lee being the most talented in all areas, musical and home video making. And I’ve watched em live every time they came to Australia, only to walk away saying how shit is Vince and why didn’t someone unplug Mick Mars. But I’ve gone back time and time again.
The one thing that always hooked me in with the Crue is the marketing. Each album has its unique band logo. It’s never the same logo, like Acca Dacca’s, Maiden, Judas Priest and many others. I can see a logo and I’ll know which album it’s connected with. And as soon as I got good drawing one logo, I had to learn to draw a new one. I think its a marvelous move.
A friend of mine called Herman who I don’t really see anymore had a denim jacket with logos sewn on and by 1989, that jacket had five Crue logo patches on it and two Whitesnake/GNR logo patches compared to one Metallica, Megadeth, Dio, Van Halen, Maiden, Acca, Slayer, Poison, Jovi and Kiss. Again, genius marketing move from the Crue and also by Coverdale in reinventing the Whitesnake brand and Guns N Roses who had the two guns facing each other logo which was generic and the “Appetite For Destruction” logo.
If I owed a generic AC/DC top with only the logo on it, I would be known as having an AC/DC top regardless of when I purchased it and I would have no need to purchase a new AC/DC top unless it faded to grey or ripped completely.
But if I owed a Crue top with the Girls logo in 1992, I would be known as owning an old Crue top. It was a symptom of my generation. And because it was a genius marketing move from Crue/Sixx, I always felt the need to get a new top.
Ka Ching. Ka Ching.