HAVE ALOT OF SONGS IN THE BANK
It’s always been told that all the artists who had a few classic albums in a row had a lot of songs in the bank. So when album number 1 comes out, the first inclination is to release the songs the artists views as the best. But they didn’t. They withheld some for the next album and the album after that while they kept on creating even more classics.
COPY AND BE INFLUENCED BY YOUR INFLUENCES
Because being creative is all about taking your influences, your lifestyle, your experiences and putting them together.
“What does this remind you of” should be the conversation. And by creating something that reminds a person of something that came before, it is still original. However, if you are too original then the audience will have no idea what you’re doing.
BE IN THE GAME FOR THE RIGHT REASONS
You will make it on creativity, credibility and by not selling out. Because if a musician has some public acceptance today, they’re eager to make a deal with a corporation or what not.
But artists are not motivated by money when they create music. They are intrinsically motivated. The joy of creating a new song is what motivates them. If the song gets public acceptance, and it brings in money, great. As long as they are still motivated by the joy of creating a new song, they will be fine. As soon as they are motivated by the need to match or better the popularity of the “hit” song, then they are in trouble.
And music is entering a good era. There’s a lot of people who are using streaming services and as these services grow, more people will feel they would need to join, so they become part of the club. And as long as you control your copyrights, Spotify will pay you every month.
And it might sound scary to artists to go it alone. Especially legacy artists who had the labels in their corner and all the beggars and hangers on attached to them. But you need to go it alone. You need to have control over your copyrights. The artists like Motley Crue and Metallica will be cashing in millions while the rest cash in thousands.
SOCIAL MEDIA FOLLOWERS
Social media is there to give you instant feedback. After the show is over, people are commenting. After a song is released, people are commenting. It gives you the ability to connect and know your fans, to interact with them and to get a feel for what they like and want from you.
In the 60’s the youth questioned the norms and the authorities and changed everything. The clothes people wore changed, the hairstyles changed and the music changed. And it kept happening, with every decade. And at the forefront of each cultural change was music.
So as an artist, the question should be what is it, you hope to accomplish, and not the clicks, views and likes you hope to measure on your social media account. Because we have been conditioned to compare ourselves against metrics. It’s easy, but irrelevant. Hell, if the techies accepted the standard metrics they wouldn’t have made a difference. If the earlier musicians accepted that all guitars need to have clean sounds, then we wouldn’t have had distortion.
Remember music is forever, and it needs people to like it. If you don’t have any, you still have your music. Be creative and never stop.