Frequency. It’s a bad word for rock and metal artists. Release music frequently.
It’s still a concept artists are struggling with. It’s even more troublesome for bands. The singer/songwriter can make it happen, but for bands it’s a different story.
Do you think Netflix would get 5.2 million new subscribers in the last quarter, if they released one tv show every two years?
Of course not.
And their programming rocks. Don’t like this show, don’t worry we have another new show coming in two weeks.
While HBO might have “Game of Thrones”, its old school business model of releasing an episode each week will prove its downfall.
While content is what brings people in, distribution is king!
The oldsters did a great job selling the story of platinum records and chart placement = success. While rock gods lapped it up, hip-hop and grunge came to to fill the void and the danger that rock occupied.
The new world demands more, while the rock and metal heads are still worrying about the chart placements and that build up to the one time release date, where money is supposed to rain down.
The day of release is when the hard work really starts. You want a story that lasts and if you release a new song, wait for the reaction.
If you get none, be smart and create more music. Forget the album, you’re looking for a reaction, and if you get none, it’s back to the drawing board.
It’s an online streaming world.
And to be in a band, it’s not about the payday so much as access and attention. Metal and rock needs to realize it’s best to have a continuous stream of new tunes being released and making news.
The money will come. But you need to control your copyrights so you get maximum royalties.
It’s a new world and if you play metal/rock you’ve got to be in the streaming game and releasing frequently.
The youngsters, the ones who replenish the music base are signed up to streaming. And artists who don’t want to be part of the streaming group are still debating the payouts.
Publishers and labels bitch about YouTube payments however those organizations are purely responsible for YouTube’s growth.
Because of greed, the labels and publishers negotiated with Spotify for over 3 years before it entered the US market. During this time, people turned to YouTube for their music fix. And it’s still number one when it comes to streaming.
The paradigm is different. Your musical output lives online and the money is in what lasts. Success is based upon cumulative streams, not sales of albums, and the streams go on forever.