“One of the biggest myths about being a rockstar would probably obviously be the word ‘rockstar’ itself. You know — that everything is given to you. You make free records, or you win a Grammy, or you have a platinum record and then everything’s sort of easy. I remember when we first got signed in 1995 in my mind I thought, ‘Wow, we made it.’ and then I realized that we left our town of Sacramento and went to the Midwest of America and we’re playing for 2-3 people a night sometimes.”
Chino Moreno – DEFTONES
Def Leppard released two albums before they started to write the songs for “Pyromania”. And to top it off, they had a 700,000 pound debt to the record label. Bon Jovi had a US$500K debt to their label and still living at home with their parents when Jon and Richie started to write the “Slippery When Wet” album in the basement of Sambora’s mothers place.
“I mean, somewhere along the way, people just played music for the love of playing music and somebody else recognizes that you can make money from it, and it’s been a developing thing to the point where, in the ’90s, music business was making so much money that it was bigger than the movie industry, bigger than any of the entertainment industries. There’s the business and there’s the music. I was raised in the business and I remember seeing how there were clashes between people — this is the way to make money and da da da… there was so much money involved. And then the Internet came along and just F–#d the whole thing up. So now the industry is struggling to figure out how to make money off of it and artists have actually gone to the point of conforming to the industry — how they can make money — so they’re all working together. I think there’s still this whole creative side that hasn’t changed which doesn’t really want to fit into that category, but it’s hard to make a living. So a lot of people do that by playing clubs. But it’s just harder, the opportunities are different from when I started.”
All hell broke loose in the late nineties. According to the recording industry and the media outlets that spin their garbage, Napster killed everything. But music is powerful and fans still gave their favourite artist money. It was just a shame the recording industry didn’t know how to deal with it or how to track what was popular via the pirate sites and try to monetize those fans. And we all know how the recording industry responded.
“When we started, being in a rock band was one step away from being an outlaw. No one ever said, ‘Oh good, you’re playing in a rock band, how wonderful!’ But music was so important to the fans, that was our marching music to the revolution. Stuff moves along, technology moves along. I think there’s still going to be an excitement created by seeing your favourite performer live. It might not be the kind of music that you and I like, or Gene likes, but it’s still going to be there.”
Joe Perry – AEROSMITH
And the kerfuffle with bootlegged CD’s at Amazon. That is another recording industry screw up. Fans purchased a product that they believed was legit.
“On a commercial level, rock and roll is all safe, but underneath all that, there is a great hard-core young movement that is doing rock and roll in earnest. It’s just that the way the business is right now, it’s so corporate that none of these bands will get a shot to do what I got to do, you know? Be discovered in a club and have an A&R person develop the band and get them ready to go into the studio and make a record. And then make a second, third record ’till they really come into their own. Now it’s all about commercial one-hit wonders, and it’s a whole different industry now. But there’s a lot of great rock and roll bands out there that have to go the way it should be done; for the passion and not for the money. It’s not for the glamor of it but because you love it. A lot of people are doing it because they have an agenda.”
And almost 20 years later, the song remains the same. The youngsters surge forward into the future with little experience and plenty of hope. The only difference is they document it via social media. Back when I was growing up, we did it anonymously.
“Any useful technology that’s successfully adopted by a culture won’t be abandoned. Ever. The technology might be replaced by a better alternative, but society doesn’t go backwards. After books were accepted, few went back to scrolls. After air conditioning is installed, it’s never uninstalled.”
Streaming has won and artists are recognizing the difference between “one” sale transaction and the unknown of how many times that person listened to the music vs a person listening to the music multiple times via a streaming site.
Streaming has been adopted and the majority of people are not going back to vinyl, CD’s, cassettes or mp3’s in the same way the majority of people are not going back to Kodak cameras with films or purchasing an expensive camera when their phones will do a job that is “good enough” and “convenient”.
I’m still in between. I love the convenience of streaming however there is a part of me that still yearns to have an actual product of my favourite band on a shelf. I am sure my kids would dump my music collection after I pass, but while I am alive, I am still a collector, but a picky collector.
“It’s really not fair when an artist is making a deal based upon ‘take it or leave it.’ I don’t believe that most artists are getting what they deserve; they’re getting what they can. And that’s a–backwards. That’s the tail wagging the dog. When somebody is, in essence, saying, ‘I will do this with or without you’ — well, you don’t have much to stand on, and that’s the unfairness. That’s the injustice of the Internet.”
Paul Stanley – KISS
With more people streaming and paying for a subscription, the pool of monies will grow.
Money was low when vinyl came out. Not everyone had surplus cash to purchase vinyl in 1948. Eventually as the economies rebuilt post WW2, people started to spend money on “entertainment”. By the time Paul Stanley got into the music business, vinyl was over 20 years in the market and there was a lot of cash to go around. Then the vinyl cash dwindled until CD’s became the cash king and the record labels rode that wave until Napster came and showed them what people want.
Let’s judge streaming in 2030.