A to Z of Making It, Music, Unsung Heroes

Going Viral

I have a Killswitch Engage Google Alert set up and from when I set up that alert I would be lucky to get at least one alert a day with a story on Killswitch Engage. The only exception to this rule of thumb was when Killswitch Engage had a new album coming out and the guys in the band started doing the whole promotional run. During those cycles I would get daily alerts with two to three links of interviews.

So imagine my surprise when I started getting Google Alerts a few days ago on Killswitch Engage and it had over 12 to 15 links to different websites all telling the same story.

“Metal Guitarist wins big on “The Price Is Right”.

News outlets that have never run a Killswitch Engage story at all (and probably never will after this) suddenly jumped on the band wagon.

Yep, Adam Dutkiewicz’s hilarious appearance on “The Price Is Right” and then going on to win over $50K in cash/prizes plus a holiday was brilliant and it went viral. For Adam Dutkiewicz, if he got a marketing team and paid them top dollar for this type of promotion, he wouldn’t be able to get it.

The reason why it went viral is that we, the fans shared the fuck out of it because of Adam.

He is a genuine rock star, a great talent, a hard worker (via being a producer and a band member) and a madman that keeps it real.

I remember watching him perform when he toured Australia with “Times Of Grace”. He is a dead set madman on stage. His leg was in a knee brace, however that did nothing to slow him down. Eventually, the knee brace came off and ended up backstage.

So when I saw the footage from “The Price Is Right” it was exactly as you would expect Adam to be. Hilarious and all he wanted to do was say hello to his dog. Because when you have a resume that involves musician, recording engineer, songwriter, and music producer, it leaves little time to be a family man.

That is why he is adored.

Music is his lifestyle.

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