That is the difference between everlasting music and throwaway crap. You wanna know why Shinedown had a lot of success with “The Sound of Madness” in 2008. It’s because the songs were inspired and genuine. The audience loved the throwbacks to the classic rock of the Seventies. The fan base connected with the lyrical themes. Look at Spotify and YouTube and you will see that one of the most streamed/viewed songs from the album is “Call Me” and it wasn’t even a single.

You see, when fans get behind a band there are so many reasons why they do it. It could be a lifestyle choice. It could be a song connection. There is no exact formula, however the labels will still try to re-create those successes by signing many other bands in an attempt to emulate what Shinedown achieved with “The Sound Of Madness”.

Sort of like how Daughtry and James Durbin went off into the sunset to chase the pop trends of Coldplay, Casting Crowns and Train. Logic will tell you that if you write a song that is of similar calibre it will connect with an audience. But for both of those artists, it failed to pay off. “Baptism” and “Celebrate” both took a long time to complete and they more or less disappeared from the conversation within a week.

Why is “The End Of Heartache” from Killswitch Engage seen as an important album?

The reason why this album is seen as an important album and a classic is that it gave every guitar player hope for a future. The guitar playing on the album is phenomenal and it brought back metal to the masses in a major way. And with anything that is successful, people copy it and try to emulate that same success with other bands. The record labels saturated the market with copycat acts which more or less ensures that the metalcore movement suffers the same fate as the glam/rock movement. The media labelled it as metalcore. For Adam Dutkiewicz and crew, “The End Of Heartache” is basically a band that was refusing to dance to someone else’s tune.

“It’s almost like today’s songs are all written with the same formula – they have the same snare sound, the same bass sound and that generic heavy rock guitar tone.”
Jake E Lee said the above in an interview with Guitar World September 1991 issue.

Why do I mention it?

Because it is TRUTH.

Anyway remember the bands at the forefront of the New Wave Of American Heavy Metal. Bands like Bleeding Through, Shadows Fall and Chimaira. All gone. God Forbid is also gone. After 15 years plus in the game, they couldn’t work out how to stay relevant, how to find new fans, how to maintain existing fans and how to create new music that cuts through the noise.

On a personal level, I supported Chimaira and Shadows Fall. On their last couple of releases I was getting the feel that their songs started to focus on a more logical structure. Robb Flynn recently referred to this situation as “samey”.