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Daybreak Embrace And The Music Business

Let me tell you a truth.

Once upon a time, back in the Record Label controlled music business no one would have heard any music from Daybreak Embrace is outside of their South Florida scene. Back then, bands would release independent EP’s and singles in the hope to generate a big enough buzz at their live shows that they would get signed. Then once they got signed there was no guarantee that the band would still get a chance to release music on that label.

So a band like Daybreak Embrace could be at it for a long time before the world could get a chance to hear their music. However that is not the case in 2014. And I for one, am glad about that.

I really enjoyed Daybreak Embrace’s 2010 EP “Tomorrow Awaits”. From that EP “Thirty–Six” is a dead set classic and “Sanctuary” is not that far behind. This is where people should start.

So I was curious as to what new music they had released since then.

I go to Spotify, type in their name and I see that they have new music. The “Mercury” EP was released in 2013. Damn, how did I miss that. The Modern Rock scene in the U.S is a very crowded marketplace. You have bands like Shinedown, Three Days Grace, Three Doors Down, Alter Bridge, Lifehouse and many more. So if a band is to rise above the saturated marketplace, then they need to be great.

Producer and songwriter, “Paul Trust” has played a big part in recording the band at a high level. Sometimes all bands need these kind of experienced people. Daybreak Embrace by the way is James Wamsley (vocals), Giann Rubio (drums), Dan Cartagena (lead guitar), Keneth Figueroa (guitar) and Dani Costa (bass).

Yep, I know they are not rock star names like Slash, Nikki Sixx, Jay Jay French or Ace Frehley. But that doesn’t mean they don’t rock.

With all the beautiful things that the Internet has brought us, one thing hasn’t changed.

It is still difficult for a band to get attention and the odds of success are still very low.

However good bands always came from left field and from a place completely unexpected. They are around for years before they are fully embraced. Like all technological startups there are early adopters before critical mass.

For any band, first comes the music and then comes the fan base.

For managers and record labels, they don’t care what the music sounds like. They only care that it has an audience.

And that is the hardest part for any band. Proving that it has an audience so that they can gain entrance into a bigger league. And that doesn’t happen overnight or within a year or within five years. Remember that every overnight sensation is years in the making.

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