Just finished listening to Bon Jovi’s new album What About Now (deluxe edition).

Lucky I purchased the deluxe addition as the best song on the album is Every Road Leads Home to You, the Sambora penned track from his equally forgettable solo album, Aftermath of The Lowdown.

The next song worth any note is That’s What the Water Made Me. So this is what happens, when 50 year old rockers try to chase the money from the twenty something’s.  Instead of writing for their hard core audience, they are focusing on a different market.

Bon Jovi doesn’t even know who their audience is anymore.  They have lost complete touch with them.  In a world where one to one connections is the new normal (take a leaf out of Nikki Sixx’s twittering and Facebook offerings), Bon Jovi is entrenched in the old paradigm.  Spend months creating an album for an audience they don’t even know. I am not a hater.

I am a big Bon Jovi fan.  I am displeased with this effort.  Hell, the best song they have written in the last 5 years is This is Love, This Is Life from the Greatest Hits CD.  You would only hear this song if you purchased the deluxe edition that had disc 2 and another two bonus songs on that.  The carbon copied Someday I’ll Be A Saturday Night morphed into The More Things Change is also a stand out.

Yeah I know Jovi sell shows out on a regular basis, but you tell me a fan that goes to the show to hear the new songs and I will call them a liar.  A set list of their most recent show (via setlist.fm) on March 10 shows only 3 songs played from the new album (Because We Can, Amen and That’s What The Water Made Me).  That is two too many.

The only tune that they should be pushing is That’s The Water Made Me.

Cause devils in heaven
There’s angels in hell

You don’t know these days, who is righteous or not.  We live in a world of fakes, a world of avatars.  Where people who think they have 1000 Facebook friends are cool, where people pay $800 for a meet and greet just to say they did.  The lines between good and evil are blurred these days.  

Love is like fingerprints It don’t wash away

No one forgets their first love or their greatest love.  It stays forever with them.  Look at the band Hinder.  They have made a career singing about the one that got away. 

That’s what the water made me That’s who I am and what I’ll be

This is it.  We can’t change how we are made, how we have grown up and what we believe in.  Of course we can adapt to situations and sometimes we can fake a different personality but in the end, we will fall back to how we were made and what we are.  Look at how the 80’s glam bands thought they had to go all Industrial or grunge like to keep an audience, further alienating their fan base, until the said Fuck that and returned to their roots. 

This world, it’s cracked and crazy
Say one of your pretty prayers for me
No roles in the garden? Or Wishing well?

Life is no Garden of Eden.  It never was and it never will be.  We have copyright granted monopolies fighting hard to control the internet.  We have people working 12 hour days just to see all of their moneys go to the mortgage, to the utilities, to basic survival needs.   At night, we might feel better saying a pretty prayer, but that is all it is.  The World is cracked and Crazy.