Its the era of the personality, those who’ve been in the game for decades seem to have the perfect forum to broadcast.
To spread their viewpoints or criticisms.
So many play it safe and try hard to be liked by all. Others have handlers or social media teams to run their accounts.
But the ones who have control of their accounts, the ones who are true to themselves and their beliefs, and stand by what they say, will be the ones we talk about.
Because these personalities can enact change. Only if they are willing to be uncomfortable and put themselves out there.
“We are all just actors trying to control and manage our public image, we act based on how others might see us.”
Erving Goffman, a Canadian sociologist came up with the above quote from one of his studies, and he’s been dead since 1982. So the social conditioning of being liked in the pre-Internet era existed and got amplified with social media.
It’s not about likes, it’s about having a voice.