“You let them know you are large and in charge. It’s the way you stand, the way you carry yourself. Being a front man is less about your voice than your ability to connect with a crowd. A front man is a salesman. Steve Jobs was a front man. Wozniak was the great songwriter, but he couldn’t sell the thing he created. He needed the cock rocker Jobs to say, “Pay attention to this!” I wasn’t always confident, but confidence is a self-fulfilling prophecy. It starts as false bravado—you’re acting like you’re cool and confident even when you’re not—but if you’re convincing enough, people start to believe it. Then you start to believe it and then it’s the reality.”
Dee Snider on his philosophy on how to connect with an audience

You see, fame ain’t what it used to be. In the past, very few people made it and when they did, we all knew their name, regardless of their style of music. Now, no one even knows who the “stars” are. The odds of breaking through your inner circle are tiny, but people keep trying.

So where does that leave the artists who are trying to sustain a career in an ever-changing marketplace because fame is a game. It’s not always about the music, but more about communication and participation.

Sully Erna is a salesman. He goes on a radio show and Nikki Sixx becomes the topic of his conversation. He generates a ton of interest, a lot of discussion and he played the fame game. But that was weeks ago. The feud is old news again. Forgotten for the time being. The audience moved on to another topic, to another artist.

Remember when music records and singles used to be number one for ages. Well, that doesn’t happen anymore in music and it definitely doesn’t happen when it comes to information. News is an on demand item. The only question is where are we going to get it from. The usual suspects are far from impartial. Look at the Top 20 lists at Loudwire and Noisecreep and Ultimate Classic Rock and you will see that the lists are made up of the bands that had big PR campaigns with the website; not because the albums are worthy of being in the top 20.

Music is not the leader anymore. Information is. And with a million ways to occupy ourselves, artists need to find a different way to make us pay attention. So with everything available, we are drawn to very few.

Like James Hetfield.

The “SoWhat” fan club magazine interviews offer up personal viewpoints and feelings that people can connect with. He doesn’t do side projects because it needs to add to what he is about and not detract from Metallica. However he is now okay with his band mates side projects. He told us that Metallica lost millions doing the Orion Music + More festivals and he offers his insights as to why that might be the case. He gives us his feelings on “Lulu”. Then there is the movie “Through The Never” that cost the band millions. Again more insights or “excuses” as some metal websites called them.

So even though Metallica hasn’t released new music in seven years, Hetfield is constantly out there playing the fame game.

Whether you agree with the viewpoints or not, it’s actually good to listen to artists having a say instead of not saying anything. Even artists like Scott Ian, Gene Simmons and Paul Stanley who fail to understand or realise that the record company model is based on stealing everything from the artist, are good at playing the fame game, especially when they have nothing new to offer musically.

Because it is virtually impossible to get mindshare in todays cluttered and chaotic world. We had MTV, Hit Parader, Circus, Rip and Metal Edge magazines and they reached everybody. Today, we get the popular squeezing out the less popular and what we have are people complaining there is no money in music.

And who cares what sales record is broken. Adele is all over the news about her sales figures. Star Wars the same. Michael Jackson and Thriller just passed 30 million.

Does anyone know who many records Black Sabbaths “Paranoid” sold, or Motley Crue’s “Shout At The Devil” or Dream Theater’s “Images and Words” or Bon Jovi’s “Slippery When Wet” or Twisted Sister’s “Stay Hungry” or Journey’s “Escape”.

Hell, even the bands won’t know how many albums they would have sold, as the accounting of it all was dodgy and secretive. But the music has maintained. Dream Theater is still doing victory laps from the success of “Images and Words”. I just forked out $170 for “The Astonishing” pre order of the deluxe edition.

In the end, everything is a game, with winners and losers.