My kids played football today. They went done by five goals. Was the other team that better? It was only 2-1 at half time, I tell myself. All I can say is that the other team turned up to play.

It doesn’t matter how much talent a team has, if they don’t turn up to play on game day they will be made to look second grade.

So what do kids do when they start losing.

They become individual’s, team play goes out the window, and the bad day at the office degenerates into the worst day. Kids want to cry but they suck it in. They are embarrassed.

What does this have to do with music?

Everything. If you are not at your best, if you are not creating content that is great, if you don’t turn up to play everyday, you will be left behind.

You could have released two great songs and people are talking about you, there is interest and then you choke. You fail to deliver. In music second chances and comebacks can happen but the task becomes harder.

Big bands rely on their legacy. Smaller bands rely on their connections with the fans and pushing out great content. Once that stops, people might give you another chance, but don’t expect another one after that if you fail.

In the case of the soccer/football team, imagine if their recent run of form got scouts(aka. gatekeepers) interested. Would the team have been picked up? No chance, opportunity missed for them.

You need to be excellent everyday, all the time.