A to Z of Making It, Music, My Stories

War Of Attrition

If we are to stop using Spotify or Netflix, would we miss them?

For a certain percentage of people this would be catastrophic, while for another percentage it wouldn’t matter and for another percentage, it would matter but it wouldn’t be catastrophic.

I am a heavy user of Spotify. For Netflix its hit and miss. Sometimes I could go weeks without using it and on other occasions it’s every day. Of course it depends on the content they have coming out. However if Spotify does disappear, I still have a large LP and CD collection which I could always bring out. Plus I have ripped all of my CD’s to mp3 and downloaded my LP collection titles from the net.

If Netflix goes I wouldn’t miss it. After watching a TV show or a movie once, I haven’t gone back to watch it again. The connection I have to art is via the song or the movie. I have no connection to the medium.

Being missed when you’re gone is a worthy objective for any organisation. It also should be an objective for any artist. If I stopped listening to music in general, I would miss it. If I stopped listening to music from certain artists I would really miss it. And that’s a good thing for the artist. They have established that connection with me. When I hear that slow ballad like lead interlude in “Glasgow Kiss” from John Petrucci’s solo album “Suspended Animation”, the hairs on the back of my neck rise. (And as I write this the album is not on Spotify).

When I hear the solos from Randy Rhoads on “Mr Crowley” and “Goodbye To Romance” from the “Tribute” album, I am immediately transported back to my bedroom, with a guitar in hand, trying to figure it all out and doing a lame job at it.

It’s the job of the artist to create connections like these for the listener.

And I am sure artists have created works which they believe are excellent, but those songs are out on streaming sites and no one is really paying attention except for their family and friends. Hell, Netflix releases so much content every week and a lot of it doesn’t even get viewed, so it gets canned or they go back to the drawing board to come up with something better. The only golden rule here is to keep on creating and to keep on releasing.

And the ones who will survive are not those looking for short term profits, but those that realize it’s a war of attrition

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