On one of the email’s I subscribe to “Stream N Destroy”, it mentioned that Morgan Wallen was the most streamed artist last week (Feb 5 2021 – Feb 11 2021), with 92.3M steams. To compare, Queen was mentioned as the most streamed artist from rock bands and they had 12.1M streams in total.
So I went to Spotify to check him out and it’s country. It’s a double album and a quite a few songs sounded cool, so I added them to my 2021 playlist. I checked out some reviews and it was all negative.
This morning I was over at Vice, which is becoming my go to site for news on a lot of different subjects and there is Morgan Wallen again.
But the article isn’t signing his praises. Instead a drunk and staggering Wallen was caught on video calling a drunk friend, the n-word.
Wallen went into damage control and apologised.
But it was too late.
His label suspended him, his songs were removed from some platforms like iHeart Radio and if any of his songs appeared on official playlists on Spotify or Apple Music, well, they got removed from those playlists as well. And in the space of a few days, he was also removed from being the most streamed artist.
Which goes to show how quickly you can fall, regardless of how long it took to rise to the top of the pile. He appeared on “The Voice” but he didn’t win. A lot of people in the industry didn’t believe he would make it. He did make it and is doing his best to prove the critics right.
And I don’t get it.
He’s obviously mates with a black person, he’s gone out drinking with him and they both got pretty smashed. I guess it’s all a charade.
Wallen might play country music, but his lifestyle is decadent. He’s been arrested for public intoxication before and got into trouble for breaking COVID-19 protocols and making out with coeds. But the Country music promotion machine was behind him, and they used his boozing, hard parting ways to push him as the next big star.
As the Vice article states, there are a lot of other country artists who are of different colour and deserve the same promotional push that Wallen got, but they seem to be bypassed in favour of a white skinned artist.
Maybe the lyrics to “Outlaw” from his new album act as a foretelling.
“I never thought I’d get caught
Yeah, at least that’s what I thought”