This is why organisations fade away.

At first, organisations ignore the new threat, then they try to kill the new threat and eventually they accept the new threat or join it or get overtaken by it.

Martin Scorsese’s new flick, “The Irishman” is a passion project. Rejected by all the big movie studios, Netflix came to the rescue with funding and allowed Scorsese to do the movie however he wanted. And Scorsese wanted a film 3.5 hours long. This is how a filmmaker wants to operate.

But in order to show the movie in the large cinema chains, which could lead to Academy Awards and what not, the corporate bodies who represent the major cinema chains want a 90 day window, while Netflix really didn’t want any window but would have agreed with 45 days.

All of this is old world stuff.

The new world is different.

I would happily avoid a cinema experience, to watch a movie in the comforts of my own home. But the Cinema chains and the movie studios have a cabal set up, which exploits a family for multiple tickets instead of the one month streaming premium.  

And if anyone is facing a challenge to their business model it is the cinema chains.

Once upon a time, when the control of the distribution was in the hands of the movie studios, a film’s commercial potential was judged by its cinema box office receipts. It’s a viewpoint which is still carried to this day and it only pleases the people in the media and the websites that re-report box office takings.

There’s no reason why the cinema experience cannot be an event, but it’s got a long way to go to become a concert like experience.

And “The Irishman” is trending on Twitter highlighting the stupid move from the cinema chains to not screen it. Here are some screenshots from Twitter highlighting the idiocy of the cinema chains and how independent cinemas are winning.