When something new happens, the organisations who don’t want to change at first ignore it, then they protest against it and eventually they accept it.
But it takes time.
Remember Kodak, who had a billion dollar business selling film for cameras, and didn’t really want to cannibalise those sales and by 2012, when all of their digital patents expired, they filed for bankruptcy, to emerge a few years later, a much leaner and smaller company.
Well, today, cinema complex owners are refusing to screen movies created by Netflix, because they believe Netflix cannibalises their business. Film festivals are refusing to consider Netflix films because the festival organisers don’t want to upset their main sponsors, which are the traditional movie studios and cinema organisations.
Read the story, about how “The Irishman” from Martin Scorsese, is being ostracised because Netflix picked up the financing when no movie studio wanted to do it, and gave Scorsese free reign to film it how he wants to. In the process, Scorsese, according to critic reviews has delivered a 5 out of 5 movie.
The cinema experience will not disappear, but if the film industry wants to run the cinema’s the same way it did back in the 50’s, then they will die a painful death the same way Kodak did.
Being flexible to change and being able to adapt is the key to survival.