A to Z of Making It, Music, My Stories

Streaming Action

All the action is in streaming. The oldsters hate it and the youngsters embrace it. 

Personally, I thought all the old acts I like would re-enter the charts because streaming would allow them to compete with the new acts. But none of the old acts have hit a billion streams. Maybe our favorite acts from the 80s are not as big as we thought they are. Maybe their fans still buy instead of stream.

One thing which is certain is that the new stars release a song and reach a billion streams within a week. 

Used to be you weren’t a star until you got a record deal and heard your song on the radio. We bought the records. That was the badge of honor, ownership. And you could not know the music unless you owned it. 

Then it was MTV. 

Then it was YouTube and now you’re not a star until you see your track in the Spotify Top 50 and just recently your not a star if you don’t have a song with a billion plus streams.

And the media keeps pushing stories about the small payments of recorded music to artists and songwriters, however revenues are going up on the back of streaming. If you ain’t making money, get a better deal because streaming will pay you forever. 

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