My wife really wanted to watch “Baby Driver” when it came out in the cinemas but after I saw the preview, I was a bit sceptical. There was nothing in the preview to entice me to go and watch it. So I did what any male would do, make excuses of being busy because going to the movies costs me a lot. Even though my kids would have no interest in the movie, they would scream and complain to come. As my eldest would say, it’s for the experience. So from buying two tickets, I would need to buy 5 tickets at $17.99 each. Then the kids want popcorn, drinks and my wife wants popcorn and ice cream and suddenly I am out of pocket by $100 plus. However, if I had the option to pay $9.99 and watch the flick at home instead of the cinema, I would have done it straight away.
Anyway, we finally watched “Baby Driver” a few days ago (at home) and it was totally crap. With the rating it has on IMBD and all the critics raving on about it, I expected a lot more even though the previews failed to deliver anything of interest. I know there is a huge car enthusiast market which will dig these kinds of movies, plus there is the anti-superhero market which will give everything else a try that isn’t a DC or Marvel property. “Baby Driver” capitalises on these two markets. But seriously, if “Baby Driver” is seen as a good movie by fans and critics that vote on IMBD, either the;
- the movie industry is really in trouble or
- the people who rate movies also have no idea or
- I have no idea what’s a decent movie anymore
I know, I like a storyline that can be followed, with little backstories here and there that unfold as the main story moves forward. It’s the reason why TV is getting traction. Imagine the Godfather as a HBO show for 7 seasons, producing 10 hours of content each season comparted to the 9 hours of content over 3 movies. Christopher Nolan and Quentin Tarantino are two directors and writers who make great movies with good scripts, great casting, great direction and a story a person can follow and be invested in.
So where are we at with the movie industry?
I hate going to the cinema, to have to deal with crowds, overpriced tickets and food and then have to sit through people talking, whispering or making a racket as they consume their food. While the “magic of film” worked once upon a time, the business model from the 1930’s is still the same. Here it is a nutshell;
- Studio (via their own monies or investor monies) finances a movie.
- Studio releases movie to cinemas
- Studio expects people to line up, purchase a ticket and watch movie in cinema.
It still generates a lot of money for the blockbusters, but imagine how much it will work if people are allowed to watch the movie on the same day it’s released in cinemas at home via a streaming service or a special pay per view. I can hear the chorus of disapproval of how cinemas will shut down and how instead of selling 5 tickets to a movie, a family would pay only once to watch it from home (and there is a high chance they could invite friends and cousins as well).
People watch old movies and listen to old music, but getting these people to consume the new stuff is incredibly difficult, because the providers no longer understand the star system. For a while, the superhero was the franchise however the last few Northern Summer’s proves otherwise.
Everybody’s got a theatre at home and the only reason to go out and watch a flick in cinemas is to just go out, have maybe dinner before it and a few drinks after it. Instant access, in our own home is the new king in town. Netflix knows it and soon they will have the movie that seizes that market.