I’ve got a lot of time for Volbeat. For any aspiring artist who believes all they need to do is write a song and everyone will love it, read no further. For any aspiring artists that wants the truth about the music business and how hard you need to work, then read on.
Volbeat without a doubt are a hard-working band, that tours like crazy, building their audience, city by city, state by state, country by country. Known in Europe prior to 2010, it wasn’t until Metallica put them as openers on the U.S Death Magnetic trek that Volbeat started to get traction in the U.S. And then their albums started selling. And then they went out on their own, and the shows kept on selling out.
But the story of Volbeat goes back a long time.
Michael Poulsen from Volbeat was in a death metal band called Dominus from 1991 to 2000. Then he formed Volbeat in 2001, a pseudo supergroup of extreme metal musicians. His musical journey began 10 years before Volbeat was formed and almost 20 years before he broke through in the lucrative U.S market.
Their first album came out in 2005. American success came knocking in 2012. To U.S audiences, Poulsen became an overnight success however that success was a long time in the making and a large part of those years dealt with being ignored.
The very essence of the internet is that only excellence rises to the top. And that which rises and lasts usually has an innovative twist to it. Volbeat merged rockabilly, country and metal into a commercial property. A band like Coheed and Cambria introduced a whole new style of storytelling, making each album a mass media event that involved novels, comics and music. When Metallica broke out they merged the NWOBHM scene with fast tempos and then with progressive time changes. When Rage Against The Machine broke out they merged rap with classic rock pentatonic riffs aided by Morello’s grasp of effects. When Tool broke out, they merged various prog rock acts with new wave acts with metal acts into a cacophony of sounds and style known as Tool.
Recognition and success comes much later . In Volbeat’s case their entry in the mainstream American market was a long time coming. Hell their first gold certification in the U.S was 20 years in the making. It is the lifers who last. The success they had in the U.S from 2010 onwards, is based on a song that was released on their 2008 album. Eventually the audience will catch up with the artist and when it happens the artist needs to be around to capitalise on it. Volbeat released “Outlaw Gentlemen And Shady Ladies” in 2013, and they still had their 2010 album “Beyond Heaven, Above Hell” selling decent numbers.
How many artists today can claim that stat?
The hardest thing today is to make a new fan or to get people to check you out. So anywhere music can be played, your stuff should be there. Volbeat do just that. Check out their Spotify stats if you don’t believe me.
“Still Counting” is at 52,740,671 streams. From the new album, “The Devil’s Bleeding Crown” is at 8,405,750 streams. For comparison, Metallica is the biggest metal band on the planet and “Enter Sandman” is at 87,118,248 streams. As you can see, Volbeat are not that far off when it comes to listens.
And if you haven’t checked the new album, Volbeat sealed the deal with me via three songs.
“The Devil’s Bleeding Crown”
Falling from the sky
Cast out from heaven’s light
Drenching the soil with blood
Baptized in the fire hole
They gathered all the children outside the church
And never would they know what went on in there
Close the door and hear all the angels scream
Oh mercy, mercy, mercy, oh mercy please
I really dig the swampy sludgy feel of the tune. It’s classic metal/rock.
A sixties bubblegum vibe/feel smashes head on with a heavy metal freight train. That is the only way I can explain this addictive song.
Left my heart on the shelf for way too long
Sick and tired, picking up from the dirty floor
I saw the line of snakes that came to me
“Seal The Deal”
Sold my soul and signed my name in blood
Stole it back, now praying in the dark
Fooled the devil, begging for a fight
Count the dollars, make your bet tonight