Hot Metal was a monthly Australian publication that I religiously purchased each month between 1989 and sometime towards the end of 1995.
The issue I am flicking through right now is the August 1991 issue.
In the mag there is an interview with Chris DeGarmo and Michael Wilton from Queensryche taking place during the “Empire” tour. The album by this time had moved over 1.6 million copies in the U.S and MTV had “Silent Lucidity” in constant rotation. By December of the same year, the RIAA would certify the album as 2x Platinum.
Chris DeGarmo interviews well. He comes up with a lot of good quotes and truths.
“Rock records seen to have these long legs. We learned that with Operation Mindcrime.”
So true. Rock and Metal records if done right just continue to stick around. While Pop might rule the airwaves and get the mainstream ink, rock and metal records just keep on sticking around. Let me rephrase that; the great rock and metal records just keep on sticking around.
Look at the Whitesnake 1987 album. It came out in March, 1987. By January 1988, it was certified Platinum x5 (for U.S sales). By July 1992 it was certified Platinum x6, By February 1995, it was certified Platinum x8. It just kept on sticking around almost 8 years after its release.
Go on Spotify and YouTube and you will see counts of 10 million plus for “Here I Go Again”, “Is This Love” and “Still Of The Night”. It’s still sticking around.
There is another issue from July 1989 that also caught my attention and that one has another interview with Chris DeGarmo;
“Who are Queensryche? Why, after years of slogging around, supporting everyone from Bon Jovi to Metallica, has “Operation Mindcrime” suddenly captured the imagination of a whole new world of listeners? “
They caught the mainstream by surprise with “Operation Mindcrime”. No one knew what to do with them. Chris DeGarmo was pressured in the interview to describe Queensryche’s brand of music. This was his answer.
“Hmmm, lets see, aggressive pop music? (laughs). No, I wouldn’t call it that. I guess it would be… metal without limits.”
Not too sure how many people read Guitar World. In a December 1991 issue Dave Mustaine referred to Queensryche as “Yuppie Metal” which I found hilarious. But you know what, DeGarmo is spot on with both of his definitions. How cool does “aggressive pop music” and “metal without limits” sound?
“Promised Land” was their real “metal without limit”s album. The overall sound was still rooted within the hard rock/metal genres, however there was a melancholy undertow simmering underneath that dabbled in different styles and song structures. It didn’t have a crossover hit single, but man, it has some killer moods.
It was very interesting how we had been out there working our asses off for the better part of a year and some people thought this new album had just come out.”
You see even back in 1992. getting the news out there was still a challenge. So when you add to that challenge all the noise that the internet creates, you can see that the difficulty in getting your name out there today has grown exponentially. And for any artist in the music game, getting your name out there is still the challenge. Not P2P.
“In a lot of people’s minds we are a new band and we have to get used to that.”
Hell, a lot of people thought that the 1987 Whitesnake album was Whitesnake’s first album. When I looked at the video clip for “Still Of The Night”, I couldn’t make sense why the album shows one guitarist and the video clip has two. The information travelled slow and for me in Australia it was tied up in expensive import magazines.
Bon Jovi broke out big with “Slippery When Wet” and when these new fans found out that “Slippery” was actually the bands third album, they started snapping up the back catalogue. By February 1987, “7800 Fahrenheit” was certified Platinum, while “Slippery When Wet” reached Platinum x6 at the same time.
For Queensryche, “Rage For Order” and “The Warning” achieved a Gold certification in 1991. And that is because of the “Empire” album and the success of “Silent Lucidity”.
Artists could be huge in certain states or countries however it didn’t mean that the whole world or even their own country knew about them. And this was in the era when the record labels controlled everything and even they couldn’t get the narrative out.
“It’s funny when someone comes up to you and says, ‘I heard that song “Silent Lucidity”. Do you guys have any more songs?’. You don’t want to insult them by saying, ‘Of course we do, you fool. We have been around for ages!’ How are they to know, when no one has ever played any of it?”
The importance of MTV during the eighties and the early nineties was astronomical for a band to get that instant payola. If their clip got constant rotation on the channel, then the platinum armies would come a knocking. So while “Eyes Of A Stranger” opened up the MTV door, it was “Jet City Woman”, “Another Rainy Night” and “Silent Lucidity” that took it to a whole new level. However, it was only those songs that MTV played, so if people didn’t go out and purchase the old catalogue how were they supposed to hear it.
“There wasn’t enough people into Queensryche to support coming to Australia. If we came we would like to bring the whole show, but we’re just not sure of our following there”.
They never came to Australia during the height of their popularity. The first Queensryche album I got was a cassette recording of “Operation Mindcrime”. “Empire” by default became a blind purchase for me.
I watched Queensryche in 2009, a version of the band that was missing Chris DeGarmo. The venue was at 1500 capacity. The ticket cost $80. The tour was billed as songs from “Rage For Order”, “Empire” and “American Soldier”. It was enjoyable to watch and no time would we have known the bullshit that was going to come.