If an artist released an album and it sold a million copies in the U.S, it would be given a Platinum award, but it only reached less than 1% of the U.S population, never mind the world. 99.9% of the population are ignoring the release, yet it is this commercial acceptance that artists try to chase.

Instead of chasing everyone, try to reach someone.

Inspired by this post at Seth Godin’s blog.