A to Z of Making It, Music, My Stories, Piracy, Unsung Heroes

Price Reset

All prices have a reset.

The live business greed at the moment is like the record label greed pre-Napster. Releasing albums with two to three good songs and charging too much for it.

If artists allow corporations to keep exploiting their fans in this way, there will be a backlash.

A price reset.

In the same way housing prices and share prices have a reset.

Even the recording business consumer prices have had a reset however the licensing fees the labels charge to services have increased exponentially.

On demand TV has had a price reset because of Netflix. There is a whole new generation who don’t even remember what Cable is.

Artists need to make money, there is no doubt, however just because they release new music it doesn’t mean they are not entitled to make money.

No one has a right to make money from music. Ed Sheeran gave his music away for free and played for free. It was only after Sheeran established his worth in the market that he was able to start making some money.

In other words, just because Ed Sheeran decided to write and produce music, it didn’t mean he had an entitlement to be paid from the start; he had to prove to people that he was worth paying for before people did so.

The internet distribution methods allows everyone to create. There are no gatekeepers. So anything an artist creates is competing with everything released today and in the past.

You have to remember that it’s only a few hundred years, if that much, that artists are working with money. Artists never got money. Artists had a patron, either the leader of the state or the duke of Weimar or somewhere, or the church, the pope. Or they had another job. I have another job. I make films. No one tells me what to do. But I make the money in the wine industry. You work another job and get up at five in the morning and write your script.

This idea of Metallica or some rock n’ roll singer being rich, that’s not necessarily going to happen anymore. Because, as we enter into a new age, maybe art will be free.

Maybe the students are right. They should be able to download music and movies. I’m going to be shot for saying this. But who said art has to cost money? And therefore, who says artists have to make money?

In the old days, 200 years ago, if you were a composer, the only way you could make money was to travel with the orchestra and be the conductor, because then you’d be paid as a musician. There was no recording. There were no record royalties. So I would say, “Try to disconnect the idea of cinema with the idea of making a living and money.” Because there are ways around it.

Francis Ford Coppola on answering a question about how a start up artist can make money in the current P2P 2011 climate.

It’s an old interview from 2011 but Coppola makes some relevant points especially the last line about disconnecting the idea of cinema (and in my view any art in general like music and books) with the idea of making a living or earning money.

And it’s hard for people because we’ve all grown up in an era that showcased the millions movies and bands made.

And there are always different ways around making money. You just need to put the hard work in.

Trent Reznor had some albums released for free on P2P and they proved popular. He released a super deluxe edition afterwards and people purchased this limited edition run and he grossed $700,000.

Amanda Palmer is the crowd funded hero.

Even Protest The Hero was surprised how large their fan base is when they went the crowd funded route after being dropped by their label. For the next release, they did a special Bandcamp release with a 6 month subscription for a song a month. They then released the songs in vinyl and people still purchased them.

I recently did a post about an R&B artist who uses Spotify listening data to organize tours and making some good coin around it.

So what are you waiting for.

You have the tools, it’s time to find the business model that fits.

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