From The Lefsetz podcast.

Jason Flom didn’t just stumble into the music business. he was basically dared into it. His dad, legendary lawyer Joe Flom (yeah, that Joe Flom, the one Malcolm Gladwell wrote a whole damn chapter about in “Outliers”), once told him he had a deal: become a rock star or go to school. Jason was ready to pick the guitar. His mom was ready to murder someone. Guess who won?

So, instead of ending up in a dive bar strumming power chords for PBR money, Flom got shoved into Atlantic Records thanks to some family favors. Sounds easy, right? It wasn’t. Because once you’re in the building, you still have to prove you’re not a poser.

Flom watched the A&R guys and thought, “I can suck less than these dudes with 30% effort.”

So he put in actual effort. Found “Zebra”, a band that nobody at Atlantic gave a crap about, but the people loved. Flom ignored the gatekeepers and went straight to the public. And guess what? The public was right. “Zebra” exploded, Flom got promoted, and boom, the kid was in the game.

Flom tells a story about the making of the album.

Doug Morris had cold feet to fund the “Zebra” album. For it to go ahead, Flom got Jack Douglas to agree to produce. However, Douglas was a mess at the time and was not the same Douglas who did the “Aerosmith” records. They had the Record Plant booked and the band was staying there as well, with Douglas booking studio time on Tuesday and arriving Thursday, meanwhile the bills from the Record Plant to Atlantic are piling up.

The budget for the album was a $130K with Douglas getting $55K of that. Morris was not happy as the record was over budget and no tracks had been delivered. The record was then at $230K spent and it was finally at mixing. Douglas then started to hear whale noises in the album tracks. No one else could hear the noises except Douglas. The manager of the Record Plant came into the studio and fired Douglas from the record as Atlantic Records had given him the news how they had pulled the financing for the album. Douglas goes “give me 10 more minutes to finish the album”. The manager goes “you have 10 minutes”. Douglas then barricaded the door so no one could come in and the record got finished. The record came out and it exploded out of the gate.

Then came “Twisted Sister”. They looked ridiculous. Nobody wanted them. Industry snobs laughed. Flom didn’t. He saw 3,000 kids packed into a venue on a Wednesday night screaming every lyric. He brought it to the bosses, and Doug Morris basically told him if he mentioned “Twisted Sister” one more time, he’d be booted. So Flom did what any stubborn SOB would do, he went around him, got them signed anyway, and helped launch one of the most iconic metal acts of the ’80s.

But success doesn’t mean immunity. Flom eventually got caught in the cocaine-fueled dumpster fire that was the ’80s music scene and ended up in rehab. And yet, even in the fog of recovery, the dude came back swinging, signing “Savatage”, “Ratt”, “White Lion”, “Skid Row” and more.

Fast forward: Flom starts Lava Records in 1995. He fakes it ’til he makes it, literally asking around how to run a label while running the label. He signs “Matchbox Twenty” after seeing them bomb a live show but spotting something special in Rob Thomas. He bets on “Kid Rock” when everyone else thought the guy was a joke. No one at MTV wanted to touch him… until they did — and then “Kid Rock” blew the roof off the damn VMAs with “Aerosmith” and “Run-DMC”.

He picked up “Katy Perry” when Columbia was about to drop her. Signed “Lorde” from a SoundCloud link when she had 200 plays and a Facebook page. Oh, and about “Thirty Seconds to Mars”? Everyone told him it was a Jared Leto vanity project. But when he saw Leto turn down a Clint Eastwood film to stay on tour, Flom thought, “That’s more rock and roll than anything I’ve seen in years.”

Every time someone said no, Flom found a way to make it a hell yes. He wasn’t trying to be the tastemaker, he let the fans decide what was great and then fought like hell to bring that to the masses.

Along the way, he helped launch “Hootie & The Blowfish”, “Jewel”, “Simple Plan”, “The Corrs”, “The Blue Man Group”, “Black Veil Brides”, “Greta Van Fleet”, the list reads like a damn Spotify nostalgia playlist.

In short: Jason Flom didn’t just sign bands, he bet on outcasts, longshots, weirdos, and artists with heart. And yeah, he fumbled, got knocked down, got high (a lot), got sober, and kept swinging. The guy helped shape the soundtrack of millions of people’s lives not by chasing trends but by giving a fuck about what actually mattered passion, authenticity, and good fucking music.

Not bad for a dude who was almost a failed wannabe rock star, right?

His mum, who had no degree or background in education, started a school called “The Gateway School”so her son could go to school. He now has a Ph.D. in Psychometrics, the Psychology of Statistics. The Gateway School is now known as the best school for children with difficulties. Try to do what you want to do and try to make the world a better place.

Twisted Sister story.

Randy from Zebra said to Flom that Twisted Sister is the greatest live band ever. So Flom goes to watch them. Twisted Sister is headlining, and Zebra is opening for them. Flom found this odd as Zebra had a record deal and Twisted Sister didn’t. 3000 kids on a Wednesday night for $6 a head.

He was sold as Doug told him that his opinion is secondary compared to the public’s opinion. He walked into Doug’s office the next day and told him he found the next big act. Morris wasn’t interested because TS was considered a joke in the music business. Flom went back to Morris’s office and every time he did, he was told to get out of the office. The debut album “Under The Blade” on Secret was still selling and they were one of the best attended live acts.

At a A&R meeting designed to get the label back in the Top 10 charts as they had a lean year, Morris even mentioned to Flom that if he mentions the name Twisted Sister again, he will never work for Atlantic again. Shortly after that, Flom saw Phil Carson, who was the head of the English division of Atlantic Records and gave him a wealth of material he had amassed on the band, plus a tape of their Secret album. Carson at that point had been in the game for a while, signing acts like AC/DC and Yes amongst other acts. Carson watched TS perform live and signed them.

As for the folder that Flom gave him, it went straight in the bin as Carson had no idea who this young punk was. But synchronicity and coincidence were in play here as TS was opening for an act that Carson went to watch. Morris could have vetoed the whole project, but he still released “You Can’t Stop Rock N Roll” as a favor to Carson, however there was no marketing budget, however Flom was doing a bit of marketing on the side for the band. The record was selling on fumes as Flom puts it.

Morris then called Flom later to tell him he was right and that Atlantic would make a big thing out of this band. Morris had the vision to use Tom Werman to get Marty Callner to direct the videos. I think Dee had a different version here, however it doesn’t really matter in the end, because the album “Stay Hungry” and the clips, “We’re Not Gonna Take It” and “I Wanna Rock” are iconic.

Flom couldn’t understand why they didn’t want to use Werman again for the next record “Come Out And Play” and not long after that it broke up. Dee goes into it in detail in his book and Mark The Animal Mendoza has mentioned his hatred of Werman in various interviews.

Flom at this stage was a victim of the excess of the times and entered rehab. But before he entered rehab, he signed Savatage.

Flom was also involved in getting Ratt to sign to Atlantic Records in 1983 with “Out Of The Cellar” being the first release on Atlantic for them and also White Lion in 1987 for the “Pride” album however they are not mentioned during the podcast.

Once he got out of rehab, he had some projects that didn’t do much and then he signed Skid Row.

An agent brought him Stone Temple Pilots and he signed them. Other acts included Hootie And The Blowfish and Jewel. He told a story of watching Jewel play at a coffee shop with 5 people watching and the coffee machine making cappuccinos and then a few months later, he was back there with 300 people watching and everyone being mesmerized by her.

In 1995, it all evolved into Lava Records, his own label after he turned down an opportunity to resurrect Atco Records. Flom reckons he was set up to fail. He was asking for advice, faking it until he made it.

He had people out there that were brining him good bands. A rep brought him a band called Tabatha’s Secret and he was given four songs. Flom wasn’t convinced. The rep said to listen to 3am again, and again Flom wasn’t convinced. So he want to watch em, and they were terrible, not even in tune and no one was even paying attention to em, but he felt there was something special about Rob Thomas so he signed them. Hollywood Records offered to triple the offer from Lava, however Thomas stayed to Flom. And the debut Matchbox Twenty album went crazy.

Flom and Thomas debated if the first single should be “Real World” or “Long Day”. They settled on “Long Day” and on the strength of that single, the album moved 100K units. Then a radio station in a different city started to play “Push” and the album started to sell like crazy in that city. Flom went back to the band and said this is your next single and the band said no, they wanted “Real World”, but Flom remembered the words of Doug Morris, “what we think is good is nothing compared to what the public thinks”.

And another rep brought him Kid Rock. Kid Rock had three albums before this and all three failed. He was seen as damaged goods. Flom watched him live and they had a meet. Kid Rock said he will deliver two songs to him. Upon hearing the songs, Flom called Kid Rock and said to him, what do you want, Kid Rock said I want $300K sign on and so many percentage points on royalties. Flom said done.

The soundtrack of a lot of people’s lives was possible because of Jasom Flom.