What does a metal head and a rocker need to do to play the music game, especially when streaming is dominated by hip-hop/pop?
Metal heads are not 100% into streaming. But a few years back Spotify shocked the world when it said that metal is most loved genre.
But metal doesn’t even exist when it comes to the weekly streaming charts Which are dominated by dance and hip hop tracks. But, when you combine the numbers from the different metal acts, metal music rules streaming because of fan loyalty.
Turns out, that when Spotify analysed the number of streams divided by the number of listeners per artist, the Metal genre is way ahead of hip-hop, country and even rock. It basically means that metal fans listen to their favourite artist over and over and over and over again, until we overdose on their music, while fans of other genre’s hop and pop all over the place.
And metal music still moves vinyl and CD’s, especially deluxe packages or limited edition packages. But the biggest thing that no one picks up is the regeneration of metals fan base. People who are not involved in the metal lifestyle believe it is an aging fan base, but that is so far removed from the truth. It is a fan base that regenerates with each generation and it keeps on growing.
And if you’re in the metal game and you have a small but loyal fan base, then there’s absolutely no reason to sign with a major label. And if you need management, make sure you still own your tracks and pay management a percentage.
And metal acts sell tickets. They may not be big on the radio or streaming, but they’ve got live audiences, and that’s where the money is.
And metal music is going through another re-invention. There is a modern version of the old sound and there are artists who were around when the old sound was the new sound. Regardless, while metal music is not mainstream, it percolates, waiting for the time to rise up.
Like embracing streaming.
As mentioned above, it’s the main genre with the most loyal listeners.
In addition, streaming has removed the costly barriers to acquiring music. Prospective new fans can instantly access the whole history of metal music. And the metal head consumer decides what is popular to them. It’s a beautiful utopian democracy. But metal purists will point out that you don’t own the music you pay Spotify for and how you are basically leasing it. Sound purists will argue the low sound quality of streaming music. But in the end, the 320kbps setting will satisfy 99% of people.
And based on our listening habits, it satisfies us a lot of times.
Streaming Up Your Arse…