I’m listening to an album from a band called Burnside. The album is called Evolution and it was released in December, 2012. I really like it and I recommend it.
I need to know more. So I go straight to Google. I type in Burnside.
I get all these results about Uniting Care, the city of Burnside, the Burnside Public School and all these other results that do not deal with music. Not a good start.
So I change the search words to “Burnside Band” and the website, http://www.burnsideband.com is the first one that comes up. That is better. However I would have expected the Facebook and Twitter accounts to come up as well.
So I change the search words to be, “Burnside Band Facebook” and it comes up, however it is not the first one. Anyway, I go onto the Facebook page, and I see that they have an album launch happening soon. I am confused. The album came out in December 2012. An album launch six months later is a bit weird.
This is why the idea of the album fails in this day and age, especially if you are a band starting off. Evolution is a great album, one of the best I have heard in the last few years, and it is in my top 10 of releases for 2012. So how does a band, that recorded a great album get it out to the people, without disappearing.
The answer is the fans. The fans need to be sharing the songs on their Facebook accounts, on their twitter accounts or blogs. Once upon a time there was an old way. Bands and new music where broken by radio and the press. Theses outlets are obsolete today. The fans are the new way. They are the new press. They are the new radio.
Burnside have over 7000 likes on Facebook. It’s time to mobilise these fans. The fans need to share. The band needs to record themselves playing some of the songs acoustically and put them on YouTube and then get fans to share those YouTube clips. It’s not about the sales anymore, it’s about remaining relevant and in the public eye. That is the battle.
Burnside are from an area called Penrith, Australia, which is about 70 minutes away from where I live. This is typical of Australia, where talented bands fail to escape the local area. I only live 90 minutes away and I have never heard of them. They formed in 2009, however the members Grant O’Hara (Vocals, Guitar, Bass), Sheldon Wharton (Vocals, Guitar, Bass) and David Rice (Guitar, Bass) have been in other bands prior.
Their bio has them comparing themselves to Birds of Tokyo. Why? They are way better than Birds of Tokyo. Silverchair is also mentioned. Evolution is an album that Silverchair wished they could make. Foo Fighters is another reference. Foo Fighters are renowned for releasing albums with four to five great songs and the remainder is seen as pure filler. Evolution is an album that has no filler.
Be sure to check out Remember When. If you like Everything from Lifehouse, you would like this song.
The combination of The Battle moving into With A Gun is brilliant. The strings over the distorted guitars sounds grand.
Lost The Will is modern rock in the vein of Shinedown.
Will I Find You There reminds me of The Calling. The Last Time is the best song that Daughtry hasn’t written.
What You’ve Become merges brilliant piano playing with distorted guitars. Its melodic and haunting at the same time.
Through My Veins, has that AC/DC, Long Way To The Top vibe.